Episode 11 - The Importance of Establishing Your "Why" in Your Business

Full Episode Transcription:

(00:07):
Today’s episode of the Ditch the Classroom podcast is a little bit brief, but it is very important, very powerful. Something that’s really necessary in your business. Very necessary when you’re starting out, but still necessary, even now where I am at in my business. And that is the importance of establishing your “why”. Why do you want to start a business, or start this new journey outside of the classroom?

(01:56):
What is fueling your desire to do that? As a business owner, you’re in charge of getting your work done and you don’t necessarily have someone reminding you to work on your business or in your business. And so sometimes it can be easy to let things slide say, “Oh, I’ll get to that later” push it back, push it back. And then things never get done. And you never see progress towards your “Ditch the Classroom” goals. So having a “why” behind your business really will push you towards, you know, even if you don’t feel like getting the tasks done that you need to get done. If you have your, “why” pushing you, you’re like, “okay, I just got to sit down and do this. This is why I’m doing it.” And just – it really – it just pushes you towards your goals. That’s the biggest thing of what it is.

(02:51):
It can be really simple. It just is a couple sentences about what inspires you to work on your business. So I’m just gonna share an example of my “why” so you can kind of get an idea for it. My why is that I wanna show my daughter that she can achieve anything she sets her mind to. I really want to be home with her to watch her grow and witness all of her firsts. I also wanna work my business so that it’ll allow us to travel full time in our RV, in the near future. We just need to get our household and then we’ll be ready to go full time. And my business allows us to do that. And then I also wanna continue to work and grow and scale my business so that I can eventually bring my husband home from his job, ’cause he still is working his nine-to-five.

(03:44):
So our eventual goal is to retire him. So that’s it. Like I said, pretty simple. It doesn’t have to be super long. It doesn’t have to be pages and pages. Just a couple sentences about what inspires you. You know, if you are working towards having a family, starting this business now before you have the family will allow you to grow it to the point where you can be home with your future children. If you already have children, this allows you – this business could allow you to spend more time with them. ‘Cause I know the classroom, you lose a lot of time with your children. Just an example, but very, very, very powerful. I highly recommend doing this. I say, I’m gonna challenge you to sit down right now, right after this episode ends, write down on a piece of paper what your “why” is. You can write it on – with a dry-erase marker on your mirror so you can see it every day.

(04:41):
Put it on a post-it note in your car. Put it on your desk at work. Somewhere where you’re gonna see it and always be able to reflect on it. This is also something that’s not set in stone. It’ll change with you over time. But really powerful and really important to reexamine, you know, every month. See, is there anything I wanna add to this? Is there anything that has shifted or changed? And yeah, just very, very powerful. So sit down. Write out your “why”. I’m gonna hold you accountable. Take a picture of it and DM it to me on Instagram at arianna.vernier. And I would just love to see what inspires you guys so. That – reading people’s lives – just makes me so happy ’cause I know you guys have amazing dreams, amazing goals, and you can do it. You just need a reason. Alright guys, I’ll see you on the next episode.