Episode 51: What Does a Podcast Manager Do for Their Clients? – Freelancing and Virtual Assistant Service Series

Full Episode Transcription:

(00:07):
Welcome back to the Ditch the Classroom podcast. This week, we’re going to be continuing our Freelance and Virtual Assistance Service Series. It’s kind of a mouthful. In this series, we’re giving you an overview of popular services that you can offer and what those different services entail, what you have to do if you wanna become one of these.

(01:06):
So back on episode 47, we started with Pinterest management. So if you’re interested in that, go check out episode 47. Episode 49, I broke down what an email marketing strategist does for their clients. So if you love to write, that might be an episode worth checking out. And in today’s episode, we’ll be talking about podcast management, but before we happen to today’s service breakdown, I wanna extend a special invite to you. Coming very soon, I will be hosting the free Launch Your Freelancing Business Challenge. So between now and October 6th, you can register for this three day challenge by visiting ariannavenrier.com/free-challenge, or by clicking the link in the show notes. This challenge will help you get clarity on what services would light you up and make you excited to work on your business every day. Where to find paying clients to help you replace your teaching income quickly.

(02:08):
And the top three mistakes new freelancers and virtual assistances make, so that you can avoid them and start working from home with your babies faster. There will also be a special gift for those who register as well as an exciting giveaway. But registration closes on October 6th. So make sure to get signed up ASAP. All right, let’s break down what a podcast manager does. First. I wanna start by saying that podcasts have become very, very popular within the last few years. Over 150 million US citizens listen to podcasts each month. So businesses who want to stay current and build their customer bases, they need to be launching podcasts. And in order to do that, they’re gonna need help.

(02:59):
So as a podcast manager, you can edit the podcast episodes. You can create the cover art for the show and for each episode. You can also create audiograms. An audiogram – if you follow me on Instagram or anyone who has a podcast really, and you’ve seen them post like a video on their Insta stories, or even on their actual Insta feed, they have audio on a graphic and it’s just a clip from the episode. That’s what an audiogram is. So it’s just a picture of the episode and then audio playing of like one minute from the episode. So podcast managers can create those. They can also help source copyright-free music for the intro and outro of the show. They can help share the episodes on the businesses, social media platforms on their email lists. They can help get guests on the show and/or get their client on other podcast shows.

(04:08):
So as a podcast manager, some of the programs and technology that you need to be familiar with. One of them is Audacity or GarageBand. So, this is just a program that can use to your clients, can use to record the episodes if they want to, or they can just use Zoom. But this is where you are going to edit the episode, add the intro and outro, improve the sound quality, etc. Again, I always make this caveat, but I always – I just wanna make sure everybody understands, – you do not need to know how to use this program like the back of your hand before you start. Just figure out the basics. Go to Google and YouTube to learn the basics of the programs. And then you can figure out as you go, I’m all about “done”, not “perfect” and learn as you go.

(04:59):
Okay. So, that first technology I mentioned was Audacity and GarageBand. So they both do the same thing. It’s just really a preference. We personally, my husband is my podcast editor, and we use Audacity and it works great. Now, headliner is what we use to create those audiograms. So when you see on my Insta stories, I have a new episode and you hear a clip from that episode, that’s the audiogram. I use a program called Headliner to create those. So, I actually create the graphic on Canva, and then I save that graphic, put it into Headliner and on Headliner is where I add the actual audio for the clip. Okay. And then you are also going to need to use a program that will basically publish your podcast episode to all the major podcast platforms. So the one we use is called Libsyn, L-I-B-S-Y-N. Another really popular one is Podbean, P-O-D-B-E-A-N.

(06:10):
There’s other ones out there too, but these are kind of the most popular and the ones I’m most familiar with. But yeah, they just push out your episodes to any major podcast platform. So Apple Podcast, Spotify, Stitcher, etc. I just upload the audio to Libsyn, put in the info for the episode, like the graphic and the title and the description and all of that. And then hit “schedule”, schedule it for the day I want it to release. And then on that day, Libsyn will publish it to everywhere else. Okay. So again, Audacity and GarageBand are the ones you would use to edit the episode, one or the other. Headliner is the one you would use to create audiograms. Libsyn or Podbean is the program would use to push the audio to major podcast platforms. So how do you know if becoming a podcast manager is a good fit for you?

(07:09):
Well, you gotta love technology, cuz you’re gonna be using a lot of it. You gotta like editing. You gotta be comfortable with listening to the episodes and cutting out any mistakes they make and just fixing the audio quality, if It’s kind of crummy. And then also you might need to like researching. If you have a client who wants you to be helping them get on other shows, you wanna make sure there are shows that are actually gonna benefit your client to be on. So you might have to do some research to figure that out. So if you love technology, editing and researching, then a podcast manager is probably a really good fit for you. Alright, so this wraps up the third episode in our series of freelance and virtual assistant services. Stay tuned for the next episode in the series where I’m gonna be teaching you all about the world of social media management. All right y’all, I hope you have a beautiful week and I will see you next time.